Kenya Liquid Detergent Market Report 2022 to 2027

This report seeks to present a summary of findings from the market research to support a potential foreign investor with preparations for entry into the detergent market in Kenya.

The main goal of the market research was to ensure our business advisory efforts are complemented with valuable insight into the detergent market dynamics in Kenya. To this end, four key objectives were identified:

· Obtain up-to-date information about the market viability.

· Identify new business opportunities.

· Ensure amplified capacity to mitigate risks.

· Develop a complete information base about the market situation.

Information aspects around what liquid detergents consumers in Kenya purchase, the reasons for purchasing them and the factors that govern these purchases would be investigated.

Overall the Kenyan liquid detergent market is vast. In total, we identified 724 individual liquid detergents products, 556 different product lines derived from 190 unique brands. Up to 14 frequent liquid detergent applications were noted.

Given its versatile nature, the use of detergents in liquid form has been preferred across multiple fronts, over the alternative bar or power forms. Based on the findings, 59% of liquid detergents are used for Personal care, 32% for Household cleaning purposes, 6% for Laundry and only 3% of liquid detergents are made for Multipurpose use.